About Finelight Media Group
Finelight Media has 10 market leading Digital B2B media brands, each with its own website, digital magazine and newsletter. Our brands are in a wide range of industry sectors, but all of them use the same successful business model (Insight/Company profile) which currently generates a high percentage of our revenue.
This business model is long established, and one that the Company has been successfully using for 20+ years across Europe and North America. The Insight model is based on engaging with and writing deep dive stories on successful businesses (relevant to the sector the magazine covers), and then selling display advertising within these stories to the Insight companies' main suppliers/ vendors.
Finelight has grown successfully throughout its long history using this model and believes with its investments in its outreach/sales teams, new technology platforms, data & insights and marketing teams, that it can continue to grow.
In addition to its Insights, Finelight has developed the following additional revenue streams, which are poised for further expansion:
- Digital website advertising
- Newsletter & Podcast sponsorship
- Digital brochure creation
- Video creation
- Direct email marketing campaigns/ lead generation
- SEO, PPC and social media marketing campaigns
(delivered via its digital agency - Studioworx) - Full web builds and E-commerce expertise
(delivered via its digital agency - Studioworx) - Online/ live event sponsorship
These services are all sold by our client services sales teams, which will be led by the Sales Director.
